UX Projects

In the last 4 years and after 20+ projects, I have realized that working in a design agency comes with its own challenges. All Most projects are different from the other in terms of business type, scale, and length, though all of them demanded the same diligence and quality along with uncompromising timelines. I have showcased 4 case studies that I really enjoyed working on.


Enabling Users to Enjoy Dishkiyaon Entertainment

Dish TV, India's 2nd largest DTH provider wanted to revamp their entire website for a customer base of 20+ Million. 



Redesigning a Mobile Banking Experience

ICICI Bank wanted to revamp its personal banking app, iMobile for iOS. Being India's most popular mobile banking app, iMobile has for long been best-in-class already. Challenge accepted.



Designing a website for the best casino in Goa

Deltin Casinos wanted to revamp their existing website to give their customer great user experience and to stay ahead in the competitive casino business in Goa. We also helped them create a simpler booking experience. 


Anant University

Designing for a Design College

Coming from a design college myself, It was a nostalic moment when I started designing the website for Anant University based in Ahmendad.



Proof Of Concept is a demo for a product / process / concept to determine whether an idea can be turned into a reality. It could be for a new business or a redesign of an existing website/app. Sometimes its to win a project while competing with some of the biggest names in the industry or sometimes its a pro-active proposal to an existing client or a proposal to a client we really want to work with, for something they really need (though they don't ask for it).

POC case studies coming soon