Hi, I am a designer focused on creating   digital experiences that solve real problems.

I am based in Goa, India.

Delightful

More about me

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How I cook my UX dish? 

As a UX designer, I always try to mix all these ingredients to make something that solves the purpose and is also delightful.

3 cups

Usability

3 cups

Research

2 tsp.

Testing

1 cup

Visual Design

2 tsp.

Business strategy 

2 tbsp.

UX writing

1½ cups

Psychology

DISHTV

Enabling users to enjoy dishkiyaon entertainment

Dish TV, India's 2nd largest DTH provider wanted to revamp their entire website for a customer base of 20+ Million. 

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ICICI BANK

Redesigning a Mobile Banking Experience

ICICI Bank wanted to revamp its personal banking app, iMobile for iOS. Being India's most popular mobile banking app, iMobile has for long been best-in-class already. Challenge accepted.

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DELTIN WESBITE

Designing for a Casino

Deltin Casinos wanted to revamp their existing website to give their customer great user experience and to stay ahead in the competitive casino business in Goa. We also helped them create a simpler booking experience. 

Case Study Coming Soon

ANANT UNIVERSITY

Designing for a Design College

Coming from a design college myself, It was a nostalgic moment when I started designing the website for Anant University based in Ahmendad.

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Image by Scott Webb

Want to explore more work?

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Other things I do

I write articles

I am not a very good writer, I use simple English (because that’s the best I can do) to convey what’s there in my mind. I also take a lot of references from everywhere to write something that is worth the reader’s time.

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I create visuals

When I am not doing UX, I love to explore visual design (which I couldn't do in office), create random artworks, or sometimes design logos and other branding stuff for friends. 

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I am an ex product designer

I used to design furniture and accessories for various companies in Jaipur and Delhi before my stint in UX design. Though I was still focusing on the user experience of the product however the process and the outcome were totally different. 

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